The eagle was consistently used on the front covers of early editions.
In 1938 it was decided to incorporate the eagle in the design of the banks cheque forms to replace the monogram. “In these and many other ways it will become familiarly known in conjunction with the name of Barclays Bank” (The Spread Eagle, January 1938). The eagle emblem first appeared on the bank's annual report and accounts of December 1948.
The College of Arms having said that they had no objection, a Board Resolution in 1947 authorised the closely associated Barclays Bank (Dominion, Colonial and Overseas) to use the arms, with the addition of ‘D.C.O.’ In practice, this addition was usually placed on a scroll beneath the shield, as if it were a motto.
The 'Barclays blue' colour was gradually introduced during the 1960s and was made official when it was approved by the board at its meeting in May 1970.
As Barclays grew and expanded over the years, many different versions of the eagle appeared, so in August 1981 a woodcut design by the celebrated engraver Reynolds Stone was adapted and simplified by John York to produce one authorised version for the whole of the Barclays Group.
In 1999 design agency Interbrand Newell and Sorrell were briefed to update the Barclays brand including the eagle. The new design had to be warm, open and highly accessible but reflecting the stature and heritage of a world respected bank. The ‘eagle globe’, designed to be less imposing and aggressive than the heraldic version, took Barclays into the new millennium. However, the design proved technically difficult to reproduce on paper, so in 2004 the brand was refreshed to designs by Williams Murray Hamm, and a new visual identity created incorporating a simpler style of eagle and standardising the 'Barclays blue'.