The Barclays Cycle Hire and Barclays Superhighway schemes will launch in July 2010 and provide an environmentally sustainable way to travel.
Approximately 6,000 Barclays-branded cycles will be available for hire from 400 specially designed docking stations, covering nine 'Zone 1' boroughs in central London, providing a network where cycles can be picked up and dropped off.
To encourage a switch from other modes of transport for shorter journeys, users will be able to access the scheme from £1.
The separate Barclays Superhighway scheme will create designated cycle routes across London with two routes open initially with a further 10 more planned. These will deliver a much safer environment for cycling in London.
Commenting on the new scheme, Deanna said: “We are really excited to be part of these two flagship schemes that will help Londoners to lead more active lives and promote the benefits of cycling as a sustainable, environmentally friendly mode of transport.
“It will also take our brand around London, one of the most famous cities in the world and the home of our global headquarters, in an eye-catching and innovative way. We are sure these schemes will become as iconic as the tube or London buses.”
The Mayor of London, Boris Johnson, said: “I'm delighted that Barclays is on board and are going to help us deliver the cleanest, greenest and healthiest form of public transport that London has ever seen. Barclays Cycle Hire, alongside Barclays Cycle Superhighways, will mark 2010 in the history books of our great city as the year that we put the measures in place to create a cycling revolution in London.”
Both schemes will provide Barclays with excellent brand exposure, from the branded bikes through to the painted roads on the Barclays Cycle Superhighway.