Barclays UK Retail Banking launches its Everyday Banking advertising campaign this weekend.
The initiative, which is targeted at both existing and potential customers, will use press adverts to promote UKRB's products and services and underline the advantages of banking with Barclays.
Outdoor posters in cities such as London, Birmingham, Manchester and Leeds will also be used.
The campaign will involve four different stages, with the first focusing on the benefits technology can deliver, including convenience, security and greater customer control over their finances.
This phase of the campaign highlights the role of technology in Barclays Mobile Banking, Barclays Online Banking and contactless debit cards.