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Barclays Corporate today launches its new brand positioning and visual identity to the UK and Ireland market.

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The entire focus of the campaign is positioning the corporate bank as a financial partner for success...
Richard French, Global Marketing Director, Barclays Corporate

The advertising campaign, which will be in the press and on online and outdoor media, features clients shot on-location with their Relationship Directors and carries the strapline, ‘THE POWER TO HELP YOU SUCCEED’.

The launch aligns Barclays Corporate to the Corporate and Investment Banking, and Wealth Management Cluster.

It aims to highlight the synergies between Barclays Capital and Barclays Wealth and underline how together, Barclays Corporate is better able to provide solutions to meet clients’ needs.

Richard French, Global Marketing Director, Barclays Corporate, said: “The entire focus of the campaign is positioning the corporate bank as a financial partner for success, which will underline the fact Barclays Corporate is an organisation that truly understands the businesses of our clients, and their ambition, and, via our Relationship Directors, brings together all the capabilities across the Barclays Group efficiently and in a way that will add significant value to their bottom line.”

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