London Fashion Week designer Jean-Pierre Braganza has created a limited edition print which will feature on a number of Barclays Cycle Hire bikes.
The initiative aims to continue building awareness of the cycle scheme, which provides an affordable, sustainable and environmentally friendly transport network in central London.
The print is being unveiled today, ahead of the opening day of London Fashion Week and Jean-Pierre’s Spring/Summer 2011 fashion show, which takes place on Friday.
It will highlight how travel has been an inspiration in the designer’s work.
Deanna Oppenheimer, Chief Executive of Barclays UK Retail Banking and Vice-Chair of Barclays Global Retail Banking, said: “The opportunity to work with Jean-Pierre allows us to continue to promote Barclays Cycle Hire as an iconic and groundbreaking initiative which has changed the face of London.
“We’re looking forward to the fashion community embracing the scheme later this month.”
Jean-Pierre added: “I’m genuinely excited to be part of this initiative.
“As a very keen cyclist in London, Barclays Cycle Hire offers the freedom to explore the city worry-free.
“By customising a bike for London Fashion Week, I hope to indicate the inspiration travel has provided in my work, and highlight that everyone can, and should, explore and discover our city.”
Boris Johnson, Mayor of London, concluded: “London is known around the globe for its fashion and transport icons, from Kate Moss to our famous red buses, which can be respectively found on the streets of our city or on the catwalk.
“I am delighted our newest transport icon, the Barclays Cycle Hire bicycles, have managed to transcend the world of transport, and due to this fabulous tie-up, can now be considered the most stylish accessory to use to get around town – for this and any other season.”
Barclays Cycle Hire was launched to members six weeks ago on 30 July by Barclays Group Chairman Marcus Agius and the Mayor of London Boris Johnson.
More than 500,000 journeys have been made since its launch and over 80,000 people have registered to become members.
When completed, the scheme will see 6,000 cycles and 400 docking points made available across central London.