Barclays Cycle Hire, an initiative which provides an affordable, sustainable and environmentally friendly transport network in central London, has reached the milestone of 1,000,000 journeys made.
In addition to the 1,000,000 journeys, more than 90,000 people have signed up as members, making around 20,000 trips each day.
In recognition of the landmark figure, Barclays is offering the person who made the millionth journey, plus three of their friends, free annual membership of the scheme for five years.
Deanna Oppenheimer, CEO, UK and Western Europe Retail Banking and Vice Chair, Global Retail Banking, said: "The popularity of Barclays Cycle Hire has been tremendous with the millionth journey made in little over two months since the launch.
"We have more than 90,000 pioneer members embracing the scheme, and they have certainly illustrated how successful Barclays Cycle Hire will be. Londoners are leading more active lives and we're promoting the benefits of cycling as a sustainable, environmentally friendly mode of transport, while taking our brand around London."
Mayor of London Boris Johnson said: "A million thank yous go to Londoners for the warmth in which they have embraced our beautiful blue bikes. The zest in which people have taken to two wheels and joined the cycling revolution we are engendering in the capital has gladdened my heart."
Barclays Cycle Hire was launched to members on 30 July by Barclays Group Chairman Marcus Agius and the Mayor of London Boris Johnson.
When completed, the scheme will see 6,000 cycles and 400 docking points made available across central London.