Barclays Cycle Hire, an initiative which provides an affordable, sustainable and environmentally friendly transport network in central London, has won a design award.
The accolade was in the Transport category of the Brit Insurance Designs of the Year Awards 2011, an event which showcases the most innovative and forward-thinking designs from around the world.
Barclays Cycle Hire defeated other finalists in the Transport category, including the Fiat 500 Twinair smart car; YikeBike, an electric folding bike from New Zealand; and Riversimple UK, a hydrogen fuel cell vehicle.
Awards were also presented in the categories of architecture, fashion, furniture, graphics, interactive and product.
Deanna Oppenheimer, Vice-Chair, Global Retail Banking, CEO Western Europe and CEO UK Retail Banking, said: “This award win is further recognition of the enormous success of Barclays Cycle Hire.
“It is an iconic and innovative scheme, which continues to be embraced by both Londoners and visitors to the city.”
Kulveer Ranger, Transport Advisor for the Mayor of London, added; “I’m delighted to hear the most iconic bikes in London have won the transport category of the Brit Insurance Design Awards.
“The bikes are a popular sight across central London and we are now riding a stylish as well as functional bike.”
Improvements to Barclays Cycle Hire
Transport for London (TfL) and the Mayor of London have announced further improvements to Barclays Cycle Hire.
- A new Docking Station Status webpage which provides information updated weekly on new, out-of-service and removed docking stations
- 12 additional languages on docking terminals, including Arabic, Chinese, Greek, Hindi, Polish, Turkish and Urdu. This brings the total to 17
- The faulty red light button now remains permanently illuminated when a customer presses the faulty button within 10 seconds of docking a bike. This ensures other customers do not undock a faulty bike.
David Brown, Managing Director of Surface Transport at Transport for London, said: “The changes we’ve made to the Barclays Cycle Hire system will improve the service we are offering our customers.
“The new Docking Station Status website page will keep people up to date with new or out of service docking stations and the additional languages will enable more visitors to the capital to take full advantage of London’s newest public transport system.”
He concluded: “Winning the transport category of the Brit Insurance Design Awards is a great achievement, we are delighted to hear the bikes are now recognised for their design as well as their reliability, convenience and value for money.”
Barclays Cycle Hire was launched to members in July last year by Barclays Group Chairman Marcus Agius and the Mayor of London Boris Johnson.
More than 2.8 million journeys have been made since the launch of the scheme, and users have praised the bikes for their convenience, ease of use and value for money.
To become a member, please use the links on the right.