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Barclays today launches the latest instalment of its ‘Take One Small Step’ advertising campaign in the UK.

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In 2010, we helped thousands of customers with their savings needs and our savings balances grew at twice the rate of the market. This made us the number one choice for instant access savings accounts.
Andy Gray, Product Director, Mortgages and Savings at Barclays UKRB

Barclays UK Retail Banking (UKRB) today launches the latest instalment of its ‘Take One Small Step’ advertising campaign.

The TV advert promotes Golden ISA - Issue Three, a cash ISA offering customers a tax-free rate and the option to access their money instantly.

It also educates customers on how they can maximise their ISA allowance with Barclays.

The Golden ISA - Issue Three was launched this Monday alongside another savings product. A new investment ISA will also be launched later this week.

These two products are:

  • Everyday Saver: An instant access savings account with tiered interest, enabling customers to earn more when they save more
  • Foundation ISA: A low-cost investment ISA designed for customers who do not need advice and are happy with the risks involved when investing online.

Andy Gray, Product Director, Mortgages and Savings at Barclays UKRB, said: “In 2010, we helped thousands of customers with their savings needs and our savings balances grew at twice the rate of the market. This made us the number one choice for instant access savings accounts.

“With our new range of products backed by simple and transparent customer communication, we are determined to keep our place as the number one choice.”

The TV advert launches today during the commercial breaks on the Champions League match between Inter Milan and Tottenham Hotspur on ITV, which starts at 19:45 GMT.

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