Barclays Wealth today launches its new, global brand advertising campaign.
It aims to create awareness and consideration of Barclays Wealth by addressing the themes of investment, risk, lifestyle and advice.
The campaign reflects the findings of research conducted last year, which revealed that in addition to protecting and passing on their wealth, clients want to enjoy it and adopt an entrepreneurial spirit.
It will also convey the growing sense of optimism clients hold towards the economic environment.
The advertisements carry a number of themes designed for different channels and points of contact with clients, with images customised to ensure that they resonate with local markets.
The campaign will run for six weeks across a number of print and online publications in the UK, Asia and the Middle East.
Advertisements will also appear in airports across a number of key markets.