Barclays employees are organising workshops to help disadvantaged people in Zambia generate income and improve their money management skills.
The initiative helps beneficiaries improve their financial situation by teaching them simple gardening techniques, enabling them to grow different crops at home for subsistence and for sale.
At the workshops, Barclays Zambia employees cover topics such as developing a business idea, writing a proposal, budgeting, and managing the costs and income associated with gardening.
They also offer participants information on Barclays services to encourage them to save money.
Since its launch last September, the initiative has benefited around 400 people in the cities of Kalulushi and Kitwe in Copperbelt Province, located in north-central Zambia.
Some of the beneficiaries have since pooled their income to buy farmland to produce crops and keep poultry.
Lilian Siajunza, Kalulushi Branch Manager, Barclays Zambia, said: “The activity will enhance the Barclays brand as it will cover two districts, Kalulushi and Kitwe.
“It will also change the community’s perception about Barclays as we will be able to help the community with life skills through workshops.
“Barclays is a leading bank, so leading should not only be in opening accounts, but also in making an impact in the communities in which we operate.”
Kalulushi Branch employees are visiting a group of women this weekend to organise another workshop and help them start gardening activities.
Barclays Zambia’s initiative is part of Barclays community investment programme, which focuses on enterprise, employment, financial capability and financial inclusion to help disadvantaged people build the confidence and skills to achieve financial independence and security.
In 2010, Barclays invested £55.3m in global community programmes and supported more than 62,000 employees in helping 1.5 million disadvantaged people around the world.