Barclays UK Retail Banking (UKRB) is launching the latest instalment of its ‘Take One Small Step’ advertising campaign this weekend to promote the Barclays Flexible Bond.
Barclays is the only UK high street bank to offer customers such a bond, with a guaranteed rate and access to 30 per cent of their balance if they need it, without being charged.
The new product is aimed at customers who want to maximise the return on their savings while being able to access a proportion of their savings when they need it.
Andy Gray, Head of Savings at Barclays UK Retail Banking, said: “Previously, customers have had to choose between the security of fixed rate bonds or the flexibility of instant access accounts.
“The Barclays Flexible Bond will give savers the best of both worlds – a competitive fixed rate and the flexibility of having access to a good proportion of their savings if they need it.”
Sara Bennison, UKRB Marketing Communications Director, added: “Customers have told us how important flexibility is to them in these uncertain times. They are looking for a great rate on their savings but are worried about tying all their money up in case of the unexpected.
“Our latest TV ad uses golden balloons, a cute dog, an archer and the comic genius of Stephen Merchant to show how our new Flexible Bonds are a practical solution to this customer need.”
The TV advert launches tomorrow, 11 June on UK broadcaster ITV.