Barclays Spaces for Sports has teamed up with children’s charity Magic Bus to launch a street cricket programme in India.
The three-year partnership will use the country’s favourite sport to teach 11,000 disadvantaged children in Mumbai and Delhi about the core values of health, respect, gender equality and education.
Trainers are also aiming to make an impact on local communities by helping participants to develop their personal, social and leadership skills.
Barclays Spaces for Sports’ UK charity partner Cricket for Change is supporting Magic Bus in integrating cricket into its curriculum of sport programme.
Kirk Harrison, Head, Barclays Spaces for Sports, said: “We are delighted to be entering into a strategic partnership with Magic Bus, the leading ‘sport for development’ NGO in India, on this groundbreaking and exciting street cricket programme.
“The three-year programme will bring life skills to thousands of disadvantaged Indian youths in both Mumbai and New Delhi via the platform of street cricket, as well as leave a lasting legacy in the local communities via the training of local leaders.
“Barclays Spaces for Sports and Magic Bus share a common ethos in how ‘sport for development’ programmes should be structured with gender equality, the right to education, focused measurement and evaluation and sustainability as core components of this initiative.”
Matthew Spacie, CEO and Founder, Magic Bus, added: “We believe that our sport-based programme has immense ability to empower children in various areas. We have chosen to focus on the areas of education, gender, health and livelihood because these are major levers of social development.
“Every child coming into the programme is a triumph for us and seeing them stay with us to emerge as confident, purpose-driven youth is the highest reward.
“The only way we can reach our objectives is through partnerships – partnerships with youth, with parents, with community coordinators and with corporates. It cannot only be our cause – it has to be theirs too, which is why I’m delighted Barclays Spaces for Sports have chosen to support Magic Bus’ new street cricket programme.”
Andy Sellins, Chief Executive, Cricket for Change, concluded: “We are delighted to be working in partnership with two organisations who are leading the way in using sport to tackle social problems and our experience of developing programmes in some of the most challenging situations in the world will bring great practical knowledge to this three-way partnership.”
The Barclays Spaces for Sports-Magic Bus partnership will be officially launched at an event in India later this summer.
Barclays Spaces for Sports is part of Barclays community investment programme and utilises the Group’s expertise in sports sponsorship. The £37.5m global programme uses the power of sport to revitalise disadvantaged communities, tackle key social issues, and develop vital life skills.