Barclaycard (new window) and Williams-Sonoma, a premier retailer of home furnishing and gourmet cookware in the US, have announced a new co-branded Visa credit card.
The card includes a generous loyalty programme, which enables cardholders to earn reward points for purchases made wherever Visa is accepted.
Cardholders earn three reward points for every dollar spent at Williams-Sonoma, and one point for every dollar spent everywhere else Visa is accepted.
They also receive 2,500 bonus points after the first qualifying purchase, which can be immediately redeemed for a US$25 gift card or credit.
Cardholders can redeem points for culinary-themed awards, including Williams-Sonoma gift cards, customised travel packages and cooking events at select Williams-Sonoma stores.
They can also take advantage of one year of free standard shipping for online purchases made through the Williams-Sonoma ReserveTM Program.
A customised Visa Signature Concierge service is available to both Williams-Sonoma Visa Signature and Platinum cardholders.
The concierge services offers complimentary 24-hour assistance on dining reservations, travel plans and ticket purchases for special events.
It also features personalised gift-giving service to help cardholders find the right Williams-Sonoma gift when shopping for friends and family, as well as luxury travel packages designed with the Williams-Sonoma customer in mind.
There is no annual fee for the card.
Richard Harvey, President, Williams-Sonoma brand, said: “The Williams-Sonoma Visa card provides an outstanding way for cooking and entertaining enthusiasts to engage more frequently with the Williams-Sonoma brand.
“We’re excited to offer a program that will reward both our existing customer base and our new customers with new culinary experiences and exclusive savings on the products they love from Williams-Sonoma.”
Surinder Singh, Managing Director-US Cards, Barclaycard US, added: “We’re thrilled to partner with Williams-Sonoma and Visa to bring this program to consumers.
“We’ve taken great care in working with Williams-Sonoma and Visa to ensure that the rewards, benefits and service reflect the quality and values of the Williams-Sonoma brand and deepen the connection with Williams-Sonoma customers.”