My Money Steps, an online debt advice service established by Barclaycard and the charity Money Advice Trust, has helped more than 10,000 people in the UK.
The website launched nine months ago and the service has since provided nearly 17,000 advice sessions.
My Money Steps provides a personalised financial action plan based on the answers to a series of questions.
Users receive email reminders to encourage them to keep up with the plan.
They can return to the site to update their circumstances, track their progress, or get new suggestions on what action to take if their situation changes.
A third of those who have benefitted from the site have returned to seek additional help and provide updates on their progress.
My Money Steps has been most popular with people aged between 35 and 50, with more than three quarters between 25 and 50.
In contrast with other free debt-advice services offered face-to-face or over the telephone, the online service is predominantly used by those in employment, with 77 per cent of registered users in full or part-time employment.
Joanna Elson, Chief Executive of the Money Advice Trust, said: “My Money Steps has already helped a great number of people to get back into financial health, and we believe this is just the start. As well as helping people who might already consider themselves to have a debt problem, we believe the site can play a crucial role in preventing debt problems from developing in the first place.
“We encourage anyone feeling the pinch to use My Money Steps to put together a robust personal or family budget. This can be a tremendous tool in managing your finances, and yet surprisingly few people actually commit their regular income and spending to paper.
“In the world of debt, prevention is always better than cure – what’s great about My Money Steps is that is can do both.”
Investing in communities is an integral part of Barclays Citizenship strategy.
With a focus on financial, enterprise and life skills, Barclays supports disadvantaged people to build the confidence and skills to achieve financial independence and security.