Barclaycard has launched a new marketing campaign in the UK this week, featuring the tagline ‘Barclaycard. Easier’.
The advertisements show how Barclaycard's products and services make things easier for customers.
Targeted at business and consumer audiences, it is Barclaycard’s biggest outdoor advertising campaign ever and also includes advertisements in the press, online and on social media.
The campaign uses the hustle and bustle of Christmas to highlight innovations such as contactless cards, Barclaycard’s mobile phone application, and its integrated services for merchants.
From 1 December, existing and potential customers can enter a competition on Barclaycard’s Facebook page (new window), where one lucky winner every day will win an easier Christmas. The page will also offer budgeting tips to help visitors to manage spending better.
Gary Twelvetree, Global Brand Director, Barclaycard (new window), said: “Our Christmas marketing campaign will be delivered in a fresh and modern way showing how Barclaycard makes this busy time of year a bit easier. By making budgeting and payments easier, we’ll help our customers get on with what’s important to them.”
“The new campaign will cover the broad spectrum of products and services we offer our customers, helping raise awareness of Barclaycard as a payments provider and build relevance and consideration with our audience.”