Barclaycard Music Potential has made one young aspiring artist’s dream come true.
The UK community investment programme, which engages disadvantaged young people through urban music, awarded Osasu Oyemwimina from Edmonton, London, a recording session with chart-topping hip hop artist Wretch 32.
Osasu won the opportunity after taking part in a competition organised in July, where participants showed their musical talents in front of a panel of industry insiders, which included Wretch 32.
Osasu enjoyed a day mixing music in the studio with Wretch 32, where he learnt to use the industry’s standard music production programme and techniques on how to remix vocals.
He described the experience as life-changing: “I am ecstatic. Out of the hundreds that submitted their tracks, I was chosen.”
“Working in the studio with Wretch 32 has been an amazing experience. He gave me lots of advice from a musical perspective and he said my track could be played in the clubs which is where I really want it to be played.”
Osasu added that winning the competition helped to boost his confidence and strengthened his determination to develop a career in music.
Wretch 32, who is also Barclaycard Music Potential’s ambassador, said: “Supporting Music Potential has been a great experience. From sitting on the panel and giving advice, to being able to spend some quality time with an up and coming artist, is amazing.”
“In the early stages of your career, you need all the encouragement and support you can get and I hope that my involvement will inspire Osasu and others who want to have a career in music.”
Barclaycard Music Potential was developed to help young people take their first steps towards a career in the music and radio industry.
It offers young people free music workshops in singing, producing and mixing, opportunities to apply for a free accredited course leading to a National Open College Network qualification, and a two-week work placement at Global Radio.
The programme also organises panel discussions where industry experts – including radio DJs and songwriting duo Parker & James – offer young people first-hand advice on how to break into the music industry.
Barclaycard Music Potential is part of Barclays wider community investment programme, which invests in local communities as part of the firm’s Citizenship strategy. With a focus on financial, enterprise and life skills, Barclays supports disadvantaged people to build the confidence and skills to achieve financial independence and security.