Barclays is supporting The Royal British Legion’s London Poppy Day, donating £1 to the appeal for every journey made with Barclays Cycle Hire tomorrow.
The campaign aims to raise funds for men and women in the armed forces, and former service-people and their dependants.
Poppy emblems have been added to the bikes to raise further awareness of the Poppy Appeal.
UK celebrities, including fashion designer Wayne Hemingway and television presenter Christine Bleakley, are lending their support as keen advocates of the Barclays Cycle Hire scheme.
Ashok Vaswani, CEO of Barclays UK Retail and Business Banking, said: “The Poppy Appeal is a key event in the nation’s calendar and we’re delighted to be able to use our sponsorship of Barclays Cycle Hire to support it.”
Russell Thompson OBE, Director of National Events and Fundraising at The Royal British Legion, added: “We’re thrilled to have the support of Barclays for this year’s London Poppy Day.
“Having the poppy logo on the front of the iconic >Barclays Cycle Hire bikes in London will be a great eye-catching addition to this year’s Appeal in the capital. The money raised from the generous donation by Barclays will provide crucial support for our serving and former service-people, and their families.”