A new campaign featuring celebrities from the worlds of TV, film, sport and music, is encouraging customers, sports fans and young people to discover one of the 200 Barclays Spaces for Sports facilities around the UK.
Launching My Space for Sport is actor and musician Idris Elba, star of television dramas ‘The Wire’ and ‘Luther’. He will be followed by other celebrities passionate about grass roots sport, including DJ Norman Jay MBE as the campaign appears in the match programmes of all the Barclays Premier League teams until the end of the season.
Kicking off My Space for Sport, Elba went back to where he used to play football with his friends as a kid at London Fields in Hackney. He met with local children there and after reminiscing about ‘his twenty yard screamers’ and ‘curling them in like Brady’, Elba then visited the Arsenal FC Barclays Spaces for Sports site at Rosemary Gardens in Islington.
Rosemary Gardens, with their astro turf pitches and courts, catering for multiple sports, show how Barclays investment has helped improve facilities in often deprived local areas, for the benefit of everyone in the local community.
Barclays Spaces for Sports is part of Barclays community investment programme, which invests in local communities as an integral part of the firm’s Citizenship strategy. With a focus on financial, enterprise and life skills, Barclays supports disadvantaged people in building the confidence and skills to achieve financial independence and security.