Barclays Cycle Hire has published research revealing that over three quarters of its members would recommend the scheme – which provides an affordable, sustainable and environmentally friendly transport network in London – to their family and friends.
Members state value for money, ease of use and enjoyment as the main reasons for making a positive recommendation.
Three quarters of members have also started to cycle, or cycle more, in London as a result of Barclays Cycle Hire, with one in five (18 per cent) buying cycling equipment such as helmets and sportswear.
The research added that 15 per cent of members have increased the amount of time they cycle on their own bikes.
Four in five (80 per cent) of the members surveyed believe Barclays Cycle Hire makes a positive contribution to London, with speed (19 per cent), convenience (14 per cent) and enjoyment (15 per cent) topping the list of factors contributing to a positive user experience.
Boris Johnson, the Mayor of London, said: “More than nine million journeys have now been made using my flagship Barclays Cycle Hire scheme and I am very pleased that 80 per cent of users say they think it makes a positive contribution to the capital.
“I will continue to invest in improving the transport infrastructure of our great city and look forward to launching the eastern expansion of the cycle hire scheme later this year.”
Leon Daniels, Managing Director of Surface Transport at Transport for London (TfL), added: “Since the launch of Barclays Cycle Hire, almost 18 months ago, users have made over nine million hires. Thousands of people living and visiting the capital have discovered that cycling is one of the most enjoyable ways to get around London.”
Work has already started on the second phase of the cycle scheme. By this spring, the area covered by Barclays Cycle Hire will extend beyond central London to include all of the Borough of Tower Hamlets, as well as North Shoreditch in the Borough of Hackney, Camden Town and Westfield White City.
While recent customer survey results are encouraging, TfL has identified areas for improvement, such as a continued focus on bike redistribution and improvements to the contact centre, which would improve the overall customer experience.
Leon added: “Cycle safety continues to be our top priority and I would encourage people who live, work or study in central London to take advantage of TfL-funded adult commuter cycle training. Cycle training is a great way to improve confidence and to develop the skills needed to keep cycling safely and comfortably throughout the winter; everyone cycling in London should give it a go.”
Barclays Cycle Hire has a Users’ Code of Conduct to help people use and enjoy the scheme safely. To find out more and to brush up on cycle safety skills, watch the Barclays Cycle Hire safety film at: