The Clearwater Mall Branch, located just outside Johannesburg, South Africa, serves as a test lab for Absa to develop innovative products and processes that enhance the customer experience.
The branch already features interactive touch-screens and Quick Service Enquiries kiosks.
These have been complemented by employees who have been specifically trained to educate customers on how to use the new systems.
Bobby Malabie, Chief Executive of Absa Retail and Business Banking, said: “Quick Service Enquiries allows customers to conclude low complexity activities without traditional queuing, whilst the new interactive touch-screens are not just big-screen TVs, these are digital devices designed to make doing business with Absa much easier. With a slight touch of the screen, information about Absa promotions and specials are at one’s fingertips.”
Bobby added that the concept branch is not about “dazzling” customers with innovations, but launching services that are relevant to the bank’s more than 12 million retail customers in South Africa.
“This innovative branch is a glimpse of the future of retail banking in South Africa. It is tangible evidence of what our customers have said they want.
“This ‘Branch of Tomorrow, Today’ shows that Absa is actively listening and responding to customer needs and finding ways to meet their needs through simple and innovative banking solutions. It bridges the gap between the ever-growing customer banking needs and making banking more accessible, yet affordable to the masses.
“By pioneering this research and development capability at Clearwater Mall Branch, Absa has confirmed its position as a leader in banking and financial services,” concludes Bobby.