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Orlando Pirates FC, defending champions of the Absa Premiership.
Absa, majority-owned by Barclays, has announced an agreement with South Africa’s Premier Soccer League.
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It is sponsorships such as these which contribute to the recognition our brand receives, as we recently proved by winning the Top Banking Brand award in the Sunday Times Top Brands survey for the sixth year.Sizakele Marutlulle, Head of Marketing in Africa, Absa
It will extend its title sponsorship of the Absa Premiership until 2017.
The league is one of the most renowned and popular sport franchises in Africa, and Absa first secured title sponsorship rights in 2007.
The 2012/13 season of the Absa Premiership kicks off this weekend, with 16 teams competing for South Africa’s most sought-after prize in football.
Sizakele Marutlulle, Head of Marketing in Africa, Absa, said: “We are delighted to extend the connection of the Absa brand with the Premiership and its passionate supporters across South Africa.
It is sponsorships such as these which contribute to the recognition our brand receives, as we recently proved by winning the Top Banking Brand award in the Sunday Times Top Brands survey for the sixth year.”
Barclays recently announced the for another three years until the end of the 2015/16 season.
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