Launched in 1966, the nation’s ‘first credit card’ was supported by large-scale advertising. As Barclays’ Group Archivist, Maria Sienkiewicz, explains: “Bank advertising really took off in the 1960s – up until then, banking had been terribly restrained and the banks wouldn’t have dreamt of competing openly for customers or staff.”
In the following decade, to help put Barclaycard on the map, the brand’s marketers needed a bit of bold thinking – and even bolder tailoring.
Official records from the Barclays archive describe the suit in delightful detail: “Blue, cream and yellow Barclaycard suit jacket and trousers. Polyester blend. Double-breasted suit jacket with cream lining. Unlined trousers with slight flare. 'Arthur Davey theatrical tailor' label within trousers. Cream 'Austin Reed' silk and polyester tie. Blue, cream and yellow padded flat cap with black plastic visor and removable white plastic badge with paper Barclaycard insert.”