In four short years, the founders of makeup brush company Spectrum have gone from packing products in their garage to running a successful global business. We spoke to co-founders, and sisters, Sophie and Hannah Pycroft about finding their market through Instagram, bringing jobs to South Wales – and appearing on America’s Next Top Model.
In 2013, sisters Hannah and Sophie Pycroft found themselves at a career crossroads. Working as photography and web design freelancers, they were struggling to find work in their hometown of Barry Island in South Wales. But while many of their friends and colleagues moved away to find opportunities, the business duo took a different route: they decided to build something themselves.
Finding something they could self-fund initially proved a challenge. They looked into setting up a clothing range, but high start-up costs made this impossible. After months of product research, they discovered the potential in makeup brushes, where they felt the market was, at that time, “boring and functional”. Hannah, who runs the graphic design side of the business, says: “We wanted to create an accessory, and we knew that we could do that through good ideas and marketing.”